Personal Branding

Why Choose Opportunity Knocks^TM
as Your Branding Expert?

Now that personal branding has become popular, there seems to be a lot of people out there saying they are personal branding experts. When deciding to use a personal branding coach, ask the following questions:

• What methodology do they use?
  Wendy Terwelp uses the Reach 1-2-3 Success!™ process, which is based on 20 years of corporate branding experience. It's a step-by-step process that has been proven with hundreds of thousands of executives and entrepreneurs around the world.
• Do they have a custom personal branding assessment?
  As a personal brand strategist, certified in 360Reach™, Wendy Terwelp uses this custom-designed assessment tool. The 360Reach has been used by nearly a million people. Focused on the positive, it’s valuable, fun, and actionable and is used by many Fortune 500 companies. We know you hate to brag, let others do it for you!
• How long have they been providing personal branding services?
  Reach, founded in 2001, was a pioneer in the personal branding revolution. Wendy Terwelp, an Advanced Team member of Reach, was the first certified personal branding strategist in the Midwest and one of the first in the world.
• Do they focus exclusively on personal branding?
  Opportunity Knocks^TM incorporates personal branding into both career and entrepreneur services. Many other organizations and individuals have renamed what they offer ‘personal branding’ because it is a hot topic, not because they are experts. When you want an expert, contact Opportunity Knocks!^TM
• Have they been recognized by the media?
  Wendy Terwelp has been featured in The Wall Street Journal, The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Careerbuilder.com, Monster.com and more.
• Who are their clients?
  Reach clients include Adobe, American Express, JPMorgan, Morgan Stanley, Time Warner, Disney, J&J, l’Oreal, P&G, IBM, Electronic Arts, Fedex, Cisco, Starwood Hotels, and more.
• What’s their Reach – are they global?
  Reach-certified strategists like Wendy Terwelp cover the globe. There are over 300 in 25 countries.
• Do they have a full range of offerings?
  Wendy Terwelp and the Reach strategists offer a variety of services and delivery vehicle including one-on-one coaching, workshops, presentations, e-learning, assessments, career marketing writing services, etc.
• Do they have a personal branding certification?
  Reach has developed and refined a comprehensive, intensive program to train coaches in their proven methodology. Reach, and founder William Arruda, stay in touch with certified strategists to ensure they are equipped with the latest personal branding techniques and advances. Wendy Terwelp is not only an Advance Team member, but a Preferred Strategist as well. Only a handful of the Reach strategists have achieved this level of expertise in the world.