360°Reach^TM Personal Brand Assessment

Frequently Asked Questions

What is 360°Reach ?

360°Reach is a personal brand assessment that provides you with the external insights that are essential to success. Developed by behavioral psychologists and branding experts, it gives you a focused portrait of your professional reputation – one that is invaluable for ongoing professional and personal development.

How does it work?

Registered users (Requestors) are provided login details. Using any standard web browser, they log into the system and enter the email addresses of all of those from whom they would like input. By clicking ‘send’ they notify all of these respondents that they would like some feedback. Respondents enter the system using uniquely assigned passwords and provide their input. When they hit ‘send,’ the data is sent to the Requestor, without the email address or name of the Respondent. This ensures that Respondents provide candid responses. Requestors receive an email every time someone has completed the assessment, but they do not know from whom the feedback was sent.

Requestors have a link on the main menu of the system that enables them to send the summary data to their coach for analysis. Requestors can continue to send requests to an unlimited number of respondents for until their account expires.

To whom should I send requests for feedback?

You can request feedback from anyone with an email address. Select people who know you fairly well. Those who are just casual acquaintances may provide questionable feedback and could make your results less reliable. It’s best to include people from all aspects of your life
(colleagues, managers, employees, clients, business partners, networking contacts, friends, family, etc.). This will give you a true 360-degree view of how you are perceived.

How many people should I send it to?

With 360°Reach, you can send requests for feedback to an unlimited number of peers, managers, employees, clients, family members, etc. Having a minimum of 12-15 responses provides you with actionable data. The average response rate (percentage of respondents who complete the questionnaire) is 40%. So, sending it to 38 people would ensure valid results. Caution: It is best to send it to people who know you. Those who are just casual acquaintances may provide questionable feedback and could make your results less reliable.

How will I know when someone has responded?

Each time someone completes the questionnaire, you will receive an email letting you know that someone has responded. It will not contain the respondent’s name or email address. That ensures their anonymity so that they provide truly candid feedback. At any time (and as often as you would like) during your subscription period, you can go into the system and retrieve the summary of all feedback received to date. The summary consolidates all the input you have received to date.

Will Reach use the email addresses I put into the system?

Never. We will not rent, sell, or otherwise use the respondent email addresses you enter into 360°Reach. We take privacy very seriously at Reach. If a respondent checks the box requesting our newsletter, we will send them the newsletter and nothing else. If they do not check the box, we will not contact them in any way.

For how long can I look at my response summary?

You have unlimited use of the product for 45 days. You can check the consolidated summary as often as you would like within your subscription period. Please print out your summary before your subscription expires as you will no longer be able to access it after the end of your subscription period.

How often should I conduct a 360°Reach assessment?

Every 6 months to a year. You will want to track your progress to see if the consistency of results increases and to verify that the visibility of your strengths and positive attributes are increasing while negative attributes and weaknesses are decreasing.

How do I analyze the results I receive?

For best results, wait until all of your feedback has come in before beginning analysis. You have two options:

1. Perform the analysis yourself
2. Contact Wendy Terwelp who has been certified by Reach to provide the analysis, coaching, and a detailed, personalized 20-page report. This is the option we recommend to ensure that you get the most value from the feedback you receive.