Newsroom

Excelling! What in the World is “WIFT?”

By Dr. Tom Nitzsche

It’s what you had better be continuously conscious of and able to accomplish during every phase of your job search. If you don’t do it, someone else will. Then, they’ll land the position and you won’t.

WIFT is an acronym for “What’s In It For Them.” If you forget everything else about landing that perfect job, you’d better remember WIFT. In other words, your primary job search is to let the reader and/or listener know why they should hire you instead of someone else. You need to be able to communicate to them exactly why you’re the perfect person for the job you want.

Why? Because, whether they’re consciously aware of it or not, there are always three questions they’re asking themselves all through the hiring process: “Why should I talk to you?” “What’s in it for me if I hire you?” and “How will you make me more successful?”

Answer these questions clearly, concisely, powerfully and positively — and you’ll be way ahead of anyone who can’t.