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Rock Your CareerSM:

Rock Your CareerSM programs are the

Fastest Way to Your Next Big Gig.

What Rock Your CareerSM
& the Reach Personal Branding program,
as featured in Career Distinction,
has done for these entrepreneurs:

"I launched my own re-branding journey a couple of months ago. Here is a bit of what I have learned so far from Certified Reach Branding Expert, Wendy Terwelp of Opportunity Knocks™ (www.knocks.com).

First off, building a personal brand is not about being fake. So often we are skeptical when it comes to image because we've been "sold" so many times based on flash and dash. Personal branding is at the opposite end of the spectrum. It's a way of expressing yourself honestly and authentically. So in other words, it's okay to be yourself. What a refreshing thought.

Branding helps your bottom line, too. Your products and services should be unique to you, not everyday commodities.  Wendy advises, "Move away from offering a commodity because commodities compete on price. Branding helps you move to value based pricing that is far better for business growth and stability."

One of the biggest surprises so far in this whole re-branding thing has been the sheer energy payoff.  It is so liberating to think outside of the box and create a line of products and services that are unique to my company.  Big fun!" - Beth Cole, President, The Web Servant

Click here to listen in on Beth Cole's podcast about branding - and her personal experience.

 

In addition to recouping her entire investment before finishing the program, Deb D. increased her revenue nearly 40% in one year. In 2005, branding drove 25% of new business. She now works with people who energize her instead of drain her. “Without the clarity and benefits branding brings, I’d be pretty OK, but not anywhere near my potential and purpose.”

“I’m sure that personal branding was directly responsible for major increase in my business in 2005, and I've recouped my investment in the program, many, many times over,” said Kirsten D. “Because I’m now highly differentiated, I was interviewed for a number of articles last year—including some that ran through the AP and generated more than 20,000 new Google results for my name and my company name at the time. All this has happened in a very short time, and I’m loving my business now. People who talk to me on the phone constantly remark they can hear how much I really enjoy my work—and they want that too. The Reach personal branding process has increased my confidence and helped me to think even bigger!”

Entrepreneurial Superstar
This career coaching / development program includes:

  1. Seven (7) in-depth coaching sessions with your certified personal branding strategist to help you uncover your business rock star - your strengths, skills, values, and passions - and use them to separate yourself from your competitors and guide your business decisions. Sessions also include: Rock Your Network® - business networking without begging and more.

  2. Sixteen (16) web-based modules, plus the coaching, help you develop your brand and communication plan to take your business to the next level.

  3. The 360 Personal Brand Assessment & 360 View workbook: Identification of your unique qualities as others perceive them. To succeed in today’s ultra-competitive marketplace, you must be keenly aware of external perceptions. Professional and personal success doesn't happen in a vacuum. 1-2-3 Success! personal brand workbook to guide you throughout the branding process step by step.
    Read more about the 360 Personal Brand Assessment in TIME Magazine!

  4. Your own professional, branded bio to help you market yourself and increase your brand identity both online and off.

  5. A custom-designed branded logo right for your new brand and image.

  6. One-year membership to the Reach Branding Club ($252 value) for ongoing support and professional networking.

Click here to share your situation and receive a customized quote.
  When you don’t develop a brand for yourself, others do it for you! How they define you or your team then becomes your “default brand”—a brand you are stuck with, which may not be flattering. (For instance, what if you’re saddled with a brand like “unreliable,” “hard to deal with,” or “old-school?") Better to deliberately create a brand that represents what you want to be known for—a brand that makes an unforgettable impression and conveys trustworthiness and consistency. — Tom Peters, Brand You

What Rock Your CareerSM & the Reach Personal Branding program has done for these professionals:

While completing the personal branding program, Linda H. emailed her new branded marketing letter and bio to several connections she researched in the pharmaceutical industry. Within days she received favorable replies to set up interviews. Branding got Linda replies like this: "I like people who are really going out of their way and doing something out of the ordinary to get a job. I am definitely interested." and "I've taken the liberty of forwarding your information to our national sales manager." and "Where do you live? I need a rep to run my (specialized) program!" Linda herself says, "I am really excited by the prospect of doing what I really want to do.  I know there is a career that will allow me to jump out of bed and yell with excitement "I GET TO GO TO WORK TODAY."  Thank you for guiding me in that direction."
— Linda H. (Sales) (She already started her new gig.)

I thought these dreams might have been way, way too big – but they’re happening! (Washington) DC called me yesterday... I start Sept. 17 and next week I go to find an apartment. Thank you for all the work and coaching. I truly appreciate the guidance and would recommend the sessions we had. YES, YES, YES, I just keep smiling.
— Laura Y. (Management Analyst)

Note: Laura sent this follow up: " I love this job. I walk across Independence Avenue every day."

Our client, Khris Klimowicz, in the news about her branding experience: Branded: The idea of branding has become one of the great success stories...
Career Management Superstar
This career coaching / development program runs 10 weeks. Less if you're ambitious and complete the field work early. The Career Management Superstar Program includes the following:

  1. Five (5) in-depth coaching sessions with your certified personal branding strategist to help you uncover your inner rock star - your strengths, skills, values, and passions - and use them to separate yourself from your competitors and land a career you love. Sessions also include: Rock Your Network® - career networking without begging.

  2. Eleven (11) web-based modules, plus the coaching, help you develop your brand and communication plan to take your career to the next level.

  3. The 360 Personal Brand Assessment & 360 View workbook: Identification of your unique qualities as others perceive them. To succeed in today’s ultra-competitive marketplace, you must be keenly aware of external perceptions. Professional and personal success doesn't happen in a vacuum. Read more about the 360 Personal Brand Assessment in TIME magazine!

  4. 1-2-3 Success! personal brand workbook to guide you throughout the branding process step by step.

  5. Superstar Career Management manual / workbook - exercises, articles, and more to help you get hired faster.
  6. Your own professional, branded resume to help you market yourself and create opportunities for a gig you love.

  7. A custom-designed branded cover letter to help you market yourself to employers.

  8. A professionally written networking letter to help you tap into the Hidden Job Market, create opportunities, and network without begging.

  9. One-year membership to the Reach Branding Club ($252 value) for ongoing support and professional networking.

Click here to share your situation and receive a customized quote.

Note: Additional coaching services can be added to any program.

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In the new frontier, the only way to protect yourself is to realize that you have to be the boss of your own show.

Brand You. Me Inc.

When I wrote about this in Fast Company in the summer of 1997, it was cool. But now it's necessary. Ain't no choice, bro. Even if this idea scares you to death, ordinary has become a design for disaster.

–Tom Peters, management guru and author

Get it started! See an example of a Personal Branding Bio — one of the first steps to developing your brand.
Take the Branding Quiz: Click here!
See a sample of a personal branding bio: Click here!

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